The WWWF brand name was born in 1963, when promoters Toots Mondt and Vincent James McMahon broke away from the National Wrestling Alliance over a title dispute concerning NWA World heavyweight champion Lou Thesz and contender Buddy Rogers.

The company, which rejoined the National Wrestling Alliance in 1973, ran under the World Wide Wrestling Federation banner until late 1978, when the name was shortened to just the World Wrestling Federation.

In 1983, Vincent J. McMahon sold his company, the Capitol Wrestling Corporation, to his son Vincent K. McMahon who merged it into his already-existing company, Titan Sports, Inc. (later restructured as a publically-traded company called World Wrestling Federation Entertainment, Inc.). Vincent K. McMahon can have much attributed to him for the success of wrestling, but he has also been cited as the man who destroyed wrestling as it was known.

With the advent of cable, McMahon saw an opportunity to go beyond anything his father did. Choosing to ignore the territorial boundaries that had been respected for so long by the various regional promotions, McMahon began to run his WWF shows outside of his northeast territory.

This, along with his expansion into cable TV, and with his recognizable and extremely popular champion, Hulk Hogan, McMahon unquestionably changed the wrestling world.

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